Wondering why you need to know about Miniso?
Miniso is effectively a cheaper version of the much-beloved “Muji” brand. You’ll be amazed at what you will find in a Miniso store.
I’m sure you want to know more so, I’m going to tell you:
- What is Miniso
- Why Miniso is so popular in Hong Kong
- Our top five picks from Miniso, Hong Kong
What is Miniso?
There is a reason Miniso is gaining in popularity in Hong Kong. Over the last five years, MINISO has been the fastest-growing retailer in China. Now, the company has a global empire of 3,500 stores in 79 countries.
Selling everyday basic homeware needs at super low costs, Miniso is all about minimalism and functionality. From nightlights to comfy bathroom slippers and plush toys, most items are priced under $100, making Miniso the to-go place for bargain shoppers.
Inspired by the 100 Yen shops in Japan and similar retail concepts in Europe and the U.S., Chinese entrepreneur Ye Guofu and Japanese designer Miyake Junya founded this low-cost variety store chain in 2013.
Why Miniso is so popular in Hong Kong
In order to gain an edge on its higher-end competitors, Miniso has perfected the art of keeping both cost and prices low. This is all thanks to Miniso’s extensive in-house design team who are able to observe consumer trends and quickly turn them into aesthetically appropriate products.
Miniso also has a firm grasp on its key consumers: young people who want good-looking products at cheap prices. Partnerships with brands like Marvel and Sesame Street, while perfecting the minimalism aesthetic, have contributed to the brand’s success.
Next time you are looking to replace home staples, head over to Miniso for products that are easy on the wallet while maintaining the products’ functionality.
Don’t see what you need during your visit? Miniso brings in new products every seven days, with a complete change of in-store products every two weeks, which means you will always find something new during each visit to the store.
Our top 5 picks from Miniso, Hong Kong
1. Cosmetic Brushes
A fan of the Real Technique’s make up brushes? Miniso offers a range of brushes that resembles Real Technique’s beloved cosmetic tools. The Miniso brushes ($85) are sold in sets of three, with a variety of brush sizes available for different application functions.
2. Storage Boxes
If you’re struggling to find space to store your belongings at home, storage boxes can help. No matter the size of your apartment, good storage practices can always improve the features of your home.
Thanks to Miniso’s foldable storage boxes, you can place your belongings in the kitchen, under your bed, or even within your wardrobes. Depending on the box sizes, the boxes are priced from $20-80. Since the storage boxes are foldable, you can even put them away without occupying too much space when you’re not using them.
3. Makeup brushes
Our Team at SavvyinHK loves to experiment with makeup, which is why we’d never miss out on trying the Miniso wet and dry beauty blenders.
For wet use (blue), dip a small amount of liquid foundation and press the blender lightly against your face. For dry use (pink), dip the blender onto pressed powder and keep pressing the blender gently on your face. Gently blending will deliver stunning looks.
4. Nail Polish Machine
Are you constantly spending money at nail salons and trying to justify it as “self-care”? Try doing your nails yourself! Miniso’s DIY nail set comes with four extensions, which will help you remove calluses, file and buff your nails, and finally, polishing.
Instagram-worthy nails in the comfort of your own home? Yes, please.
5. Smoothie Blender
Sick of chugging your protein-water shakes and craving for a more decent peanut butter and frozen bananas protein shake instead? A typical blender bottle just won’t cut it. Instead, you can consider Miniso’s electric blender. This blender is made for those who are constantly on-to-go.
The blender detaches into a bottle, allowing you to grab the lid and head out the door the second your smoothie’s done blending. Another plus side? It cuts down your wash-up time too.
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