Why is Miniso Becoming So Popular in Hong Kong?

Wondering why you need to know about Miniso?

Miniso is effectively a cheaper version of the much-beloved “Muji” brand. You’ll be amazed at what you will find in a Miniso store.

I’m sure you want to know more so, I’m going to tell you:

  • What is Miniso
  • Why Miniso is so popular in Hong Kong
  •  Our top five picks from Miniso, Hong Kong

What is Miniso?

There is a reason Miniso is gaining in popularity in Hong Kong. Over the last five years, MINISO has been the fastest-growing retailer in China. Now, the company has a global empire of 3,500 stores in 79 countries.

Selling everyday basic homeware needs at super low costs, Miniso is all about minimalism and functionality. From nightlights to comfy bathroom slippers and plush toys, most items are priced under $100, making Miniso the to-go place for bargain shoppers.

Inspired by the 100 Yen shops in Japan and similar retail concepts in Europe and the U.S., Chinese entrepreneur Ye Guofu and Japanese designer Miyake Junya founded this low-cost variety store chain in 2013.

Why Miniso is so popular in Hong Kong

In order to gain an edge on its higher-end competitors, Miniso has perfected the art of keeping both cost and prices low. This is all thanks to Miniso’s extensive in-house design team who are able to observe consumer trends and quickly turn them into aesthetically appropriate products.

Miniso also has a firm grasp on its key consumers: young people who want good-looking products at cheap prices. Partnerships with brands like Marvel and Sesame Street, while perfecting the minimalism aesthetic, have contributed to the brand’s success. 

Next time you are looking to replace home staples, head over to Miniso for products that are easy on the wallet while maintaining the products’ functionality. 

Don’t see what you need during your visit? Miniso brings in new products every seven days, with a complete change of in-store products every two weeks, which means you will always find something new during each visit to the store.

Our top 5 picks from Miniso, Hong Kong

1. Cosmetic Brushes

Miniso Hong Kong











A fan of the Real Technique’s make up brushes? Miniso offers a range of brushes that resembles Real Technique’s beloved cosmetic tools. The Miniso brushes ($85) are sold in sets of three, with a variety of brush sizes available for different application functions.

2. Storage Boxes











If you’re struggling to find space to store your belongings at home, storage boxes can help. No matter the size of your apartment, good storage practices can always improve the features of your home. 

Thanks to Miniso’s foldable storage boxes, you can place your belongings in the kitchen, under your bed, or even within your wardrobes. Depending on the box sizes, the boxes are priced from $20-80. Since the storage boxes are foldable, you can even put them away without occupying too much space when you’re not using them.


3. Makeup brushes

Our Team at SavvyinHK loves to experiment with makeup, which is why we’d never miss out on trying the Miniso wet and dry beauty blenders. 

For wet use (blue), dip a small amount of liquid foundation and press the blender lightly against your face. For dry use (pink), dip the blender onto pressed powder and keep pressing the blender gently on your face.  Gently blending will deliver stunning looks.

4. Nail Polish Machine

Are you constantly spending money at nail salons and trying to justify it as “self-care”? Try doing your nails yourself! Miniso’s DIY nail set comes with four extensions, which will help you remove calluses, file and buff your nails, and finally, polishing.

Instagram-worthy nails in the comfort of your own home? Yes, please.

5. Smoothie Blender

Sick of chugging your protein-water shakes and craving for a more decent peanut butter and frozen bananas protein shake instead? A typical blender bottle just won’t cut it. Instead, you can consider Miniso’s electric blender. This blender is made for those who are constantly on-to-go.

The blender detaches into a bottle, allowing you to grab the lid and head out the door the second your smoothie’s done blending. Another plus side? It cuts down your wash-up time too.

Have we missed your best tips about buying from Miniso? Reach out to us on Instagram or Facebook and let us know your top picks.



We are committed to helping you improve your quality of living in Hong Kong, without having to overpay. Find out more about the topics below.


Spread Savvy's tips

Related blogs

12 Best Arts and Crafts Stores in Hong Kong 

We have you covered from arts and crafts kits to beads, ribbons, and pieces for jewelry making.

26 Best Inexpensive Things to Do in Hong Kong

We tell you the best inexpensive things to do in Hong Kong. There are so many great options!

The 8 Best Gluten Free Protein Powders

Finding the best gluten free protein powder can be information overload. Here, over at Savvyinhk,...

Best Christmas Gift Ideas for Hong Kong 2020

We share our best Christmas gift ideas; we cover kids, makeup lovers, health fanatics, inexpensive gifts, and more.

Guide to a Plastic-Free Life in Hong Kong

We tell you how to go plastic-free.

Guide on Where to Donate Items in Hong Kong

We cover all kinds of specific items including kid’s toys, furniture, clothes, and more.

Vegan For Beginners – 10 Vegan Essentials

Read our in-depth article about the best vegan essentials; written by an expert vegan blogger.

The 10 Best Plant Based Protein Powders Hong Kong

Read our in-depth review of the 10 best plant-based protein powders available in Hong Kong. Build and repair muscle, & get all your protein needs.

Ultimate Leaving Hong Kong Checklist

We provide a checklist of things you’ll need to do before leaving Hong Kong.

The Ultimate Hong Kong Bucket List

Here is the bucket list of the best places to go and things to do in Hong Kong before you leave.

About us

Let’s Hang Out


Brighten Up Your Inbox

This Month

Our Partners

1 Comment

  1. Hairstyles

    Oh my goodness! an incredible article dude. Thanks Nonetheless I am experiencing challenge with ur rss . Don抰 know why Unable to subscribe to it. Is there anyone getting identical rss drawback? Anybody who is aware of kindly respond. Thnkx


Submit a Comment

Your email address will not be published. Required fields are marked *

You may also like

The 8 Best Gluten Free Protein Powders

The 8 Best Gluten Free Protein Powders

Finding the best gluten free protein powder can be information overload. Here, over at Savvyinhk, we have created a guide to the 10 best gluten free protein powders. These are available from the Store HK or Amazon.com. So let’s dive in! This page contains affiliate...

Brighten Up Your Inbox

Brighten Up Your Inbox

Join our mailing list to receive the latest news and updates from Savvy in HK.

You have Successfully Subscribed!