Want high-quality cosmetics in Hong Kong, but don’t want to pay sky-high prices? 

In our humble opinion Cult Beauty is the best store for cosmetics in Hong Kong. They stock a wide range of super high-quality cosmetics at affordable prices. See our in-depth review below or read our other reviews. 

Best Cult Beauty skincare products of 2021 and Best Cult Beauty makeup products 2021. 

Here at SavvyinHK, we feel your pain – the prices can get rather expensive. Luckily, the city is full of affordable and quality makeup options, too.

In this article, we also will cover where to buy a variety of makeup, including:

  • Long-lasting Italian makeup products
  • Designer makeup without Hong Kong prices
  • Korean and Japanese makeup

We’ve rounded up a list of the best places to buy affordable yet high-quality Hong Kong cosmetics both online and in-store. 

1. Cult Beauty – Online beauty store selling well-regarded cosmetics

Cult Beauty stocks Huda lipstick

Why we chose it:

  • Fabulous website selling only high-quality cosmetics and skincare products – you will qualify for free shopping with orders over £60 (~HK$660).
  • Are you looking for makeup products that are actually effective? Cult Beauty is the insider’s guide to the world’s best beauty products, from skincare to makeup.
  • Each of Cult Beauty’s products is carefully selected for efficacy and stand-alone excellence.

What we like:

  • Cult Beauty has many brands available, including BECCA, Benefit, Charlotte Tilbury, Huda Beauty, Laura Mercier, and NARS.

What we don’t like:

  • Buying cosmetics can be tricky. How can you know it’s the right shade? The good thing about buying items from the Cult Beauty website is a large number of reviews – it cuts through these worries when you can check out what actual customers have said.


  • One more great thing; you can knock 20% off all the prices online! When you get your makeup shipped to Hong Kong, they knock off the UK VAT, which gives you a nice discount at the checkout.
  • When I’ve ordered from Cult Beauty, I’ve not had problems; my products arrived a few days later. Plus, when you put in an order of over £60 (~HK$660), shipping is free.
  • Compared to Sephora, we have found from our own experience that you can expect to pay approximately 20% less for products bought at Cult Beauty. 

Read our in-depth reviews of our favorite 2021  Cult Beauty products and Cult Beauty makeup products. 

2. Kiko Milano – Long-lasting inexpensive cosmetics in Hong Kong

For high-quality inexpensive makeup products we absolutely love the cosmetics brand Kiko Milano. Their products are all clinically-tested with proven results.

Why we chose it:

  • Have you checked out the Kiko Milano makeup stores in Hong Kong? These cosmetic products are gorgeous looking with a cool minimalist design that’s all about the products’ quality.

  • Kiko Milano was created more than 20 years ago with the specific purpose of producing professional-grade makeup at reasonable prices.
  • The brand uses clinical tests to prove each and every Kiko Milano product’s effectiveness; you can rest easy knowing that the products were made with care.
  • I found the staff to be super helpful; they really knew their products.

What we like:

  • Specializing in high-pigment eyeshadow, long-lasting lipstick, and beautiful bronzers and blushes.
  • Our favorite Kiko Milano cosmetics products are:
    – Long-Lasting Eyeshadow Stick
    – High Pigment Eyeshadow
    – Kohl-based Long-Lasting Eyeliner 

What we don’t like:

  • They have fewer stores in Hong Kong than previously. We miss their store in IFC. So, if you come across a Kiko Milano store, don’t hesitate! Go straight inside and try their products. 


  • Importantly, Kiko Milano products are long-lasting. You can expect a similar quality to NARS and MAC Cosmetics but at prices around 50% of these more well-known brands.
  • Check the products out in-store, and you’ll instantly understand the quality you’re getting. Unfortunately, you can’t buy these products online in Hong Kong but, if you stumble upon one of their five stores, do yourself a favor, go inside and try a few products.

Kiko Milano locations:

  • Tuen Mun – V City: Shop M77, MTR Level, V City, Tuen Mun, Hong Kong, +852 2663 0655
  • Mong Kok: Shop G6, G/F, Ginza Plaza, No. 2A Sai Yeung Choi Street South, Mong Kok, +852 2310 2316
  • Tsim Sha Tsui – Cameron Road: Shop 1, G/F, Tern Plaza, No. 5 Cameron Road, Tsim Sha Tsui,  +852 2509 4678
  • Mong Kok – Langham Place: Shop 12, B1/F, Langham Place, No.8 Argyle Street, Mong Kok, + 852 2895 1510
  • Tai Koo – Cityplaza: Shop 132, 1/F, Cityplaza, No. 18 Taikoo Shing Road, Tai Koo, +852 2432 2662

3. Selfridges Hong Kong – Designer cosmetics at better prices 

makeup-min cheap in Hong Kong

Selfridges sells high-quality designer cosmetics brands at reasonable prices. Girl modelling cosmetics in Hong Kong

Why we chose it:

  • We’re huge fans of what Selfridges has to offer savvy Hong Kong shoppers, including their designer makeup brands at excellent prices.
  • They sell a wide range of makeup brands including: 
    – Dior
    – Bare Minerals
    – Stila
    – Urban Decay
    – Yves Saint Laurent

What we like:

  • Good pricing. 

What we don’t like:

  • You have to buy online; so, you can’t see or feel the makeup. But of course, if you know what you want to buy, this shouldn’t be an issue.


  • Head over to Selfridges, where you can buy plenty of internationally famous cosmetics brands for great prices.
  • What makes Selfridges one of our top picks is their international delivery membership, Selfridges + Global; you pay a one-off $420 for a year of unlimited delivery to Hong Kong and 130 other countries. 

Read our in-depth article covering all the benefits of a 12-month Selfridges membership

4. Strawberrynet – Online platform selling discounted cosmetics and skincare

NARS is a high-quality cosmetics brand that we love. Want to know where to buy this brand in Hong Kong at lower prices? Try StrawberryNet.

Why we chose it:

  • Another great online makeup store in Hong Kong is Strawberrynet; when you know exactly what you’re looking for, for example, an exact replacement for your favorite foundation, this is the site for you.

What we like:

  • They have a huge range of brands, all at discounted prices.
  • Strawberrynet sells makeup brands like:
    – Burberry
    – BareMinerals

    – Stila
    – Covergirl
    – Seventeen
    – Urban Decay
    – Yves Saint Laurent
  • All are available for delivery across Hong Kong. The prices are low, with around 30-40% discounts compared to the high street.

What we don’t like:

  • Even though Strawberrynet sells a huge variety of brands, they only sell certain products from each brand. So, if you want to buy a specific product, you may or may not find it on this website.


  • If you’re looking for online makeup shopping in Hong Kong, here’s another incentive for you: purchases over HK $300 on Strawberrynet get free delivery in Hong Kong.
  • With same-day delivery or standard delivery at around three days, your bathroom cabinet will be stocked and ready to help you look stunning in no time.

5. Sasa HK – High-quality cosmetics instore

Maybelline New York Makeup Great Lash Lots Of Lashes Washable Mascara, Brownish Black Mascara, 0.43 fl oz

Why we chose it:

  • Looking for where to buy Yves Saint Laurent makeup in Hong Kong? Sasa is the website and store to check out.
  • Sasa sells a limited range of makeup brands, but there’s clearly been a lot of effort behind their stock choices.
  • They have a great range of brilliant value, international, Japanese, and Korean makeup brands.

What we like:

  • Check out the stock of Maybelline products. It’s a classic makeup brand that’s inexpensive but gets the job done – their mascara and eyeshadows are famous worldwide.
  • If the great makeup wasn’t enough, they have a wide range of makeup brushes, sponges, and tweezers to get you well preened.
  • In lots of the stores, you can get the skincare brand The Ordinary. It’s a no-frills, high-quality skincare brand that sells products with active ingredients such as acids, retinoids, peptides, and vitamin C. You can pick up products from The Ordinary for about half the price of other brands that have the same active ingredients.

What we don’t like:

  • The range of cosmetics brands that Sasa stocks are relatively limited; if you are searching for specific cosmetics brands, you may not find them here. 


  • Hong Kong Sasa has makeup stores all over Hong Kong, including quite a few in Tsim Sha Tsui. They have more than 100 locations across Hong Kong.

6. Mong Kok Argyle Centre – Great for Korean and Japanese cosmetics 

Mong Kok Argyle Centre is well known for selling Korean and Japan cosmetics at low prices.

Why we chose it:

  • Mong Kok’s Argyle Centre is a haven for purchasing quality makeup in Hong Kong, without the standard price tags.
  • You might be surprised to know that the Argyle Centre is home to some really well-known and popular overseas makeup brands such as:
    – Tarte
    – Huda Beauty
    – Urban Decay
    – Sugarbox

What we like:

  • The makeup is quite seasonal and often changes, so you’ll find something new during each trip to the Argyle Centre, and it’s always reasonably priced.

What we don’t like:

  • You never know what you’ll end up finding – no guarantees. 


  • The Argyle Centre is home to shops selling Korean and Japanese makeup brands that are worth checking out; these brands heavily focus on enhancing skin quality.
  • The best part is many of these products are reasonably priced.

Mongkok Argyle Centre location:

  • 688 Nathan Rd, Mong Kok, Kowloon. Use B2 exit of Kowloon MTR Station.

7. Lookfantastic – Online cosmetics company selling affordable and high-end brands

Look Fantastic is one of the best online cosmetics companies selling products worldwide.

Why we chose it:

  • Lookfantastic is focused on helping its customers make informed decisions about beauty products
  • The website provides plenty of accurate information on its products 

What we like:

  • Huge selection of both affordable and luxury beauty brands 
  • International shipping is available and free returns are available on all orders
  • We just love the Lookfantastic Beauty Box – it’s a monthly subscription beauty box that allows you to trial smaller-sized beauty products at lower-than-normal prices

What we don’t like:

  • Some people have complained about their customer service – although, we have never had an issue. 


  • Lookfantastic sells a huge array of high-quality makeup, skincare, body, and self-care products. 
  • The best part is many of these products are reasonably priced; you can often purchase products at discounted or bundled prices. 

FAQs about buying cosmetics in Hong Kong

Where can I buy The Ordinary products from in Hong Kong?

Mannings sells a limited range of the Ordinary products. You can purchase a much more comprehensive range of The Ordinary products at Cult Beauty. We love Cult Beauty because they only sell proven and tested cosmetics and skincare products. Also, pricing is lower than what you will pay in Hong Kong. The UK VAT will be removed from your final bill.

What are the benefits of buying cosmetics from The Cult Beauty website?

The most significant benefits of buying products from The Cult Beauty website are:
– With a huge number of customer reviews, you’ll quickly get a sense of which shade will suit your skin tone.
– Each product sold on The Cult Beauty website has been selected for its quality and effectiveness.
– Pricing is lower than the standard pricing you will find in Hong Kong.

Does Hong Kong have Sephora?

Yes. In recent years, Sephora has opened 3 stores in Hong Kong. The flagship store is in IFC Mall, and the other stores are in K11 (TST) and Windsor House (Causeway Bay).

Which makeup brands are cheaper in Hong Kong?

If you are looking for makeup brands in Hong Kong that are cheaper than elsewhere, you might be disappointed. However, if you head over to Mong Kok Argyle Centre, you will find some high-quality Japanese and Korean makeup and skincare at reasonable prices. We also notice that the perfume price in Hong Kong can be lower than in other countries because Hong Kong does not add a duty to perfume products.

Where can I buy makeup in Hong Kong?

For buying makeup in Hong Kong, our favorite stores are:
Cult Beauty: for highly-rated internationally renowned cult-beauty products
StrawberryNet: for discounted items
Selfridges: for premium makeup brands at lower pricing than you’ll find in Hong Kong stores
Kiko Milano: for low-priced Italian makeup that has been clinically tested and proven
Mong Kok Argyle Centre: if you want to buy good quality Korean and Japanese cosmetics
Sasa: if you want to buy instore – they have a limited range but the items they sell are generally of good quality and are value-for-money

Where can I buy skincare in Hong Kong?

For buying skincare in Hong Kong, we absolutely love:
Mannings: for professional dermatological brands at low pricing
StrawberryNet: for well-known skincare products at discounted prices
Cult Beauty: for well-reviewed, clinically-proven skincare products at low prices
Sasa: if you want to buy skincare in a brick-and-mortar store, this is a good option; they have a limited range, but what they do sell is of high-quality
Lookfantastic: for really high-quality skincare brands – the site often has great deals.



We are cosmetics lovers – we hope you are now ready to go and buy high-quality but more affordable cosmetics in Hong Kong. Thanks to Hong Kong’s prime location in Asia, we can get access to both affordable Asian beauty products and well-known international brands.

If we’ve missed any tips on buying affordable cosmetics in Hong Kong, please let us know in the comments below.

If you’re looking for more information on how to save money on beauty without compromising on quality, check out The Ultimate Beauty Guide for Hong Kong. This article talks about where to get Botox injections at lower prices, our favorite inexpensive nail salons, where to buy quality skincare at low prices, and more. 

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